WooCommerceWhat a WooCommerce Store Actually Costs to Run in Year Two
Launch is the cheap part. A line-by-line look at what a WooCommerce store costs to own in its second year, including the four cost lines almost every budget forgets.
Read articleeCommerce Development, Platform & AI Insights
Field Notes from the Build
Field notes, migration guides and honest takes on the platforms we build on every day — Magento, Shopify, WooCommerce, Node.js and applied AI.
WooCommerce
MagentoGadgetParts: Migrating Australia's Wholesale Parts Supplier to Magento 2
Migrating a wholesale phone- and laptop-parts supplier to Magento 2 — custom theme, deep fitment navigation, and a second storefront for the New Zealand expansion.
Read article
ShopifyAI Search on Shopify: Fixing the 30% Who Search and Leave
Site-search users are your highest-intent segment, and a zero-result page loses them. How to audit Shopify search failures, fix the cheap causes first, and judge whether semantic search earns its cost.
Read article
MagentoCareshop: Rescuing a Struggling Magento Store and Getting It to Go-Live
Taking over a Magento store in poor technical shape: clearing the backlog, a full performance overhaul, a new affiliate system, and support through to go-live.
Read article
MedusaHeadless Commerce in 2026: A CTO's Decision Framework (and Where MedusaJS Fits)
A decision framework for headless commerce: the four requirements that actually justify it, the costs the pitch omits, and an honest placement of MedusaJS among the alternatives.
Read article
MagentoCore Web Vitals for Magento Store Owners: What Each Metric Costs You in Sales
LCP, INP and CLS explained in revenue terms rather than engineering terms — what each metric actually costs a Magento store, the typical Magento-specific causes, and how to prioritise.
Read article
AI / MLMend: A Website and AI Integration for Behavioral Health's Platform
Building the website and AI integration for a behavioral-health platform that cuts no-shows and recovers revenue — where healthcare, AI and web engineering meet.
Read article
MagentoCleaning a 20,000-SKU Magento Catalogue With AI — Without Hiring
How to enrich a large Magento catalogue with AI without wrecking it: the export-enrich-review-import pipeline, the prompt structure, the QA sampling rate, and where it goes wrong.
Read article
Node.jsDad.Live: Building a Family Legacy Platform From Scratch
Building a consumer platform from zero: private letters, voice and video between fathers and children, a discovery engine, and page-speed work that respects the subject.
Read article
ShopifyThe Shopify App Audit: What 30 Apps Are Really Costing You
A scoring method for auditing a Shopify app stack: what each app costs in subscription, in page weight and in fragility, and how to decide what to keep, replace natively or remove.
Read article
WooCommerceStraight To Hell: Moving a Cult Apparel Brand From Magento 1 to WooCommerce
Replatforming a Chicago leather-jacket institution off end-of-life Magento 1 and onto WooCommerce, with a custom theme that keeps the brand's attitude intact.
Read article
PHPIs PHP Still the Right Choice for eCommerce in 2026? An Honest Assessment
What PHP 8.x actually changed, where it remains the right choice for commerce, the three criticisms that are still fair, and how to decide for your own team rather than by reputation.
Read articleGot a project the blog got you thinking about?
Tell us what you're planning. We'll come back with an honest read on scope, sequence and cost — usually within a business day.
- An honest read on scope, sequence and cost
- A reply within one business day
- No obligation, no sales sequence
Thanks — your message is on its way. Our team will get back to you shortly.