Field notes, migration guides and honest takes on the platforms we build on every day — Magento, Shopify, WooCommerce, Node.js and applied AI.
MagentoHow Magento 2, Hyvä, multi-store architecture and an API-integrated product customizer combine into the stack behind multi-country print-on-demand stores.
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Node.jsA three-year cost model for a custom Node.js platform: what the build costs, what launch costs, and the ownership lines — on-call, upgrades, integrations — that never appear on a quote.
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MagentoExtension engineering for an InsurTech: Magento and WooCommerce plugins that let partner stores sell Frankly's product insurance right inside their checkout.
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PHPTurning a designer's Figma file into a living WordPress site — pixel-faithful implementation, success-story storytelling and a CMS the client edits themselves.
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LaravelThe strangler-fig pattern applied to a legacy PHP codebase: how to route traffic between old and new, share sessions and data safely, sequence the work, and avoid the rewrite that never lands.
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Node.jsThe three tenancy models for a SaaS platform, what each costs to run, how each behaves under compliance and enterprise scrutiny, and why the decision is so hard to undo later.
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LaravelA governance policy for AI-assisted Laravel development: what agents do well, the failure patterns that recur, what must never be accepted unreviewed, and how to measure whether it helps.
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MedusaSeven concrete signals that a brand has genuinely outgrown Shopify Plus, separated from the far more common symptoms that mean the build needs work rather than the platform needs replacing.
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LaravelThe architecture decisions behind a multi-tenant Laravel marketplace or multi-brand retail platform: tenant resolution, isolation, queues, migrations and the parts that hurt later.
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PHPA week-by-week framework for assessing a PHP codebase you have inherited through acquisition, a CTO change or an agency handover — and scoring fix, refactor or rebuild with evidence.
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PHPAI coding tools learned PHP from a decade of material that predates its modern safety features. The patterns that produces, why they survive review, and how to defend against them.
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